This Privacy Policy (the "Policy") delineates the intricacies surrounding the collection, utilisation, and safeguarding of personal information within Jupiter Meta’s Consumer Research Application (the "Application"). Users are subject to the terms stipulated in this Policy upon accessing and utilising the Application.

1. DEFINITIONS

1.1 Personal Information

"Personal information" encompasses data identifying or related to a particular individual, limited to names, email, addresses, PAN, Aadhaar etc and does not include mobile number and location

1.2 Decentralised Identifiers (DID)

"Decentralised Identifiers" or "DID" refers to blockchain-based cryptographic identifiers implemented by Jupiter Meta to obfuscate user identities, ensuring secure, decentralised, and pseudonymous interactions.

2. INFORMATION COLLECTION AND USAGE

2.1 Purpose

The collection of information serves the singular purpose of conducting consumer research studies and

surveys facilitated by the Application.

2.2 Use of Decentralised Identifiers (DID)

DIDs are instrumental in preserving user anonymity. Leveraging blockchain technology, DIDs securely mask user identities, providing a cryptographic layer of protection against unauthorised access.

2.3 Ephemeral Data

Jupiter Meta employs an ephemeral data framework within the Application. Ephemeral data refers to information that is temporarily accessed for the exclusive purpose of enabling survey functionality and validating research inputs. Such data is processed in real time and is not retained, stored, or persisted beyond the immediate session in which it is utilised.

Examples of ephemeral data may include:
• Application usage duration (time spent on third-party apps for behavioural research purposes).
• Device-level signals required for fraud prevention and proof-of-human validation.

Ephemeral data does not include content, orders, messages, or other personal interactions within third-party applications, and no personally identifiable information is extracted.

The ephemeral data program enhances research validity while preserving user privacy, ensuring that temporary signals are leveraged solely for verification and statistical accuracy, after which they are irrevocably discarded.

The ephemeral data program starts and stops on a user's device only after the user toggles it on by themselves and does not run in the background if the user has never given permission and stop as and when the user revokes permission/chooses to stop sharing. User understands that the ephemeral data program or data task only runs upon active, granular consent for every app activity that the user so chooses to share.

3. INFORMATION SHARING

3.1 Third-Party Sharing

No personal information, including metadata, is disseminated to third parties to uphold the sanctity of user privacy.

3.2 Aggregated and Anonymized Data

Research responses, once anonymized and aggregated, may be shared with research-conducting entities to derive insights, without compromising individual user privacy.

4. USER RIGHTS

4.1 Access and Correction

The right to access and rectify personal information held within the system.

4.2 Opt-Out

The right to opt-out of marketing communications, ensuring control over data usage.

4.3 Deletion

The right to request the deletion of user accounts and associated data, adhering to data erasure principles.

4.4 Ephemeral Data

Given its temporary nature, ephemeral data is never stored or retained within the Application. Accordingly, such data does not fall within the scope of access, correction, or deletion rights, as it ceases to exist immediately upon completion of its intended session-based use. This safeguard ensures that ephemeral data cannot be misused, replicated, or disclosed, further reinforcing Jupiter Meta’s commitment to privacy-by-design principles.

5. SECURITY MEASURES

5.1 Encryption

End-to-end encryption protocols are implemented to protect personal information and research responses during transmission and storage.

5.2 Security Audits

Regular security assessments, including penetration testing and code reviews, are conducted to ensure the robustness of implemented security measures.

6. COOKIES AND TRACKING TECHNOLOGIES

6.1 Purpose Cookies and advanced tracking technologies are employed for user experience enhancement and detailed research pattern analysis, all while maintaining the utmost respect for user privacy.

7. AMENDMENTS

This Policy may undergo periodic updates to reflect evolving practices. The date of the latest revision will be prominently displayed.

8. CONTACT INFORMATION

For inquiries, users can reach out to Jupiter Meta at hello@jupitermeta.io.

CONCLUSION

This Privacy Policy constitutes a legally binding document elucidating Jupiter Meta's commitment to the intricate technical and cryptographic principles safeguarding user privacy within the Consumer Research Application.